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EP4: SKUTALKS: Paul Armstrong Part 1

This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.

We discuss:

The role of a food broker
How the role of food brokers has evolved
Finding a food broker
Developing the relationship between the supplier and food broker
Fees for food brokers
Retail coverage
The ideal principal or supplier
Maximizing the value from food brokers
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