Join us each Wednesday for our Recipe for Success as we share insights to help your food business during this challenging time. You can watch our first Recipe for Success “working with retailers in volatile times” right here.

This series is FREE for everyone who registers and we will deliver information on a different topic each week. Some content and lots of time to answer your questions, because every business is unique.

It Is more important than ever to tell your story effectively to consumers and customers. Consumers are shopping differently in store and online. Your products need to be on their list before they start shopping. If you are not top of mind chances are you will not make it into the shopping cart.

Join us for a 4 part series about telling your story effectively. We will focus on how you create demand for your products in a new environment.

July 8- There are so many great products that do not maximize their potential. One of the biggest reasons for the lack of sales is they do not tell their story effectively to customers and consumers. Peter Chapman from SKUFood will share a process to help you identify your target markets. We will discuss what they are looking for and how you can understand them better. Once you are clear about who you are talking to and what they need, we will build a story that resonates.

July 15- Your story needs to resonate with consumers and customers. Some of the components overlap and some are mutually exclusive. So much communication is focused on the product features and not the benefits to consumers. There is a great opportunity to separate your offering from the crowd when your story resonates. Peter has over 19 years working in retail and understands what your customers and consumers need to hear for you to be successful.

 July 22- Social media is a crowded world. There are millions of messages every day and although consumers are spending more time there it is difficult to be heard. Carly Minish from Smak Dab will join us to share what she is doing and how she is doing it. Her premium mustards are on a lot of shelves in Western Canada and she does a great job telling the story and resonating with consumers and customers.

July 29- With more consumers online than ever, influencers are having a big impact on consumer’s buying decisions. People respect the opinions of the influencers they follow and they are much more likely to try the products they focus on. Chef Dany Duguay, an established chef and influencer will join us to explain what she does and how it has an impact on food & beverage products.

SKUFood is a resource for producers and processors in the food industry. Our reason for being is to deliver insights, processes and support to help get your products on the shelf and into the shopping cart. One of the best benefits of SKUFood is our community. Our members have access to unique information developed specifically for the food industry. We continue to add content and right now we are working on special resources to help navigate the current challenges in the food industry.

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