Join us each Wednesday for our Recipe for Success as we share insights to help your food business during this challenging time. You can watch our first Recipe for Success “working with retailers in volatile times” right here.

This series is FREE for everyone who registers and we will deliver information on a different topic each week. Some content and lots of time to answer your questions, because every business is unique.

September Series- Selling more in a new environment

Success in the food industry can be determined by how fast and effectively a producer or processor responds to a change in the environment. We know since the COVID-19 outbreak there have been a number of changes. We will explore the changes and how suppliers need to react and work with customers to maximize success in a marketplace that is very different than it was at the beginning of 2020.

Sept 16- In store demos were a tactic employed by many food businesses. The satisfaction of talking to consumers about products and getting them to commit to a purchase was very popular. Most retailers have eliminated these from stores so we need to find alternatives.

Sept 23- Developing relationships with existing and potential customers have moved to online meetings and trade shows. Your objectives are still the same, but the tactics you need to employ have changed. There are advantages to the new world we are all operating in and we will help you find them. Virtual meetings can be very effective and now you have the opportunity to attend trade shows anywhere in the world.

Sept 30- Online shopping has increased dramatically since March. It has had a big impact on retailer’s operations but it also impacts producers and processors. Consumers shop differently when they order online. All of the investments made in store are worthless for the 10-15% of consumers who are now shopping online. We will discuss how you can communicate with them in advance and get on their list. The execution is different with each retailer and it will continue to evolve.

SKUFood is a resource for producers and processors in the food industry. Our reason for being is to deliver insights, processes and support to help get your products on the shelf and into the shopping cart. One of the best benefits of SKUFood is our community. Our members have access to unique information developed specifically for the food industry. We continue to add content and right now we are working on special resources to help navigate the current challenges in the food industry.

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