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Do you want more of your products in    more shopping carts more often?

It is incredible how our industry has changed so much, so quickly. The impact of the coronavirus is there at every level of the food industry. In our conversations with many producers, processors and retailers, it is the uncertainty that is the biggest challenge. They can figure out how to give people the physical distance they need and they are already looking for alternative sources of supply if they are concerned. The questions about the length of the impact and the depth of the change are tougher to answer. Unfortunately we do not have all the answers. What we have been trying to help people with is how to react in the situation we are in and the balance between short term and long term solutions.

Join us each Wednesday for our Recipe for Success as we share insights to help your food business during this challenging time. You can watch our first Recipe for Success “working with retailers in volatile times” right here.

This series is FREE for everyone who registers and we will deliver information on a different topic each week. Some content and lots of time to answer your questions, because every business is unique.

August Series- Your response to the changes in the market

The food industry has adapted to a very different market place since March of 2020. Consumers, suppliers and retailers have all had to adapt to a new environment for buying, producing and selling food and beverage. It is time to understand the impact on your business and share the results with your customers. Almost every food and beverage business has experienced changes to cost of goods and service level. For the long-term sustainability of your business, you need to understand and assess this new environment and communicate with your customers.

Join us for two sessions in August focused on your business and a new operating environment. We will be taking the first two weeks of August off as many people are on vacation.

August 19- So much has changed since March 2020. You should understand the impact on your business, good and bad. Some food and beverage businesses have been able to adapt and deliver great performance while others have struggled. You need to assess what has happened and the impact to your employees, your cost of goods and your ability to service your customers. Once you have an objective assessment you need to communicate to your customers. They have been focused on getting inventory to their stores and operating in a very different retail environment. It is time to let them know how you are doing and if there will be changes going forward. We will share insights into how you can assess your performance and communicate with your customers. This will be important in your relationship with your customers going forward. Soon we will be into the 4th quarter, which is the most important selling period of the year in food.

August 26- Every business has experienced changes to cost of goods. Labour efficiencies are lower due to physical distancing in production and there are many extra costs for hygiene and personal protective equipment. Some input costs have increased as well as your suppliers react to their own reality. Your selling price needs to reflect the changes you are experiencing. We will give you a process to follow to help you get the price increase you require with your customers. No one likes to see prices go up but they have to when your cost of goods are changing. Peter will share his experience working with a retailer to give you insights and the questions you need to answer to get the right price for your product. Peter has over 19 years working in retail and understands what your customers need to hear for you to be successful.

SKUFood is a resource for producers and processors in the food industry. Our reason for being is to deliver insights, processes and support to help get your products on the shelf and into the shopping cart. One of the best benefits of SKUFood is our community. Our members have access to unique information developed specifically for the food industry. We continue to add content and right now we are working on special resources to help navigate the current challenges in the food industry.

Peter Chapman

Retail Marketer, Author, Speaker & Consultant

Contact Us

Peter Chapman
peter@skufood.com
(902) 489-2900

148 Glenwood Drive
Head of St Margaret’s Bay
Nova Scotia, Canada B3Z 2E8


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Receive personal coaching from Peter focused exclusively on your business. Plus many more valuable resources to take your business to the next level.

It's The Group Thing

Looking for a group coaching experience. Our 8 week group coaching is held 100% online in the comfort of your own desk, so you can be productive and learn at the same time.

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We work with many different suppliers of products and services to help run our SKUFood business. We wanted to have a section on our website that showcases some of these providers so if you needed any services they offers, you could check them out as well.

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