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Do you want more of your products in    more shopping carts more often?

It is incredible how our industry has changed so much, so quickly. The impact of the coronavirus is there at every level of the food industry. In our conversations with many producers, processors and retailers, it is the uncertainty that is the biggest challenge. They can figure out how to give people the physical distance they need and they are already looking for alternative sources of supply if they are concerned. The questions about the length of the impact and the depth of the change are tougher to answer. Unfortunately we do not have all the answers. What we have been trying to help people with is how to react in the situation we are in and the balance between short term and long term solutions.

Join us each Wednesday for our Recipe for Success as we share insights to help your food business during this challenging time. You can watch our first Recipe for Success “working with retailers in volatile times” right here.

This series is FREE for everyone who registers and we will deliver information on a different topic each week. Some content and lots of time to answer your questions, because every business is unique.

It Is more important than ever to tell your story effectively to consumers and customers. Consumers are shopping differently in store and online. Your products need to be on their list before they start shopping. If you are not top of mind chances are you will not make it into the shopping cart.

Join us for a 4 part series about telling your story effectively. We will focus on how you create demand for your products in a new environment.

July 8- There are so many great products that do not maximize their potential. One of the biggest reasons for the lack of sales is they do not tell their story effectively to customers and consumers. Peter Chapman from SKUFood will share a process to help you identify your target markets. We will discuss what they are looking for and how you can understand them better. Once you are clear about who you are talking to and what they need, we will build a story that resonates.

July 15- Your story needs to resonate with consumers and customers. Some of the components overlap and some are mutually exclusive. So much communication is focused on the product features and not the benefits to consumers. There is a great opportunity to separate your offering from the crowd when your story resonates. Peter has over 19 years working in retail and understands what your customers and consumers need to hear for you to be successful.

 July 22- Social media is a crowded world. There are millions of messages every day and although consumers are spending more time there it is difficult to be heard. Carly Minish from Smak Dab will join us to share what she is doing and how she is doing it. Her premium mustards are on a lot of shelves in Western Canada and she does a great job telling the story and resonating with consumers and customers.

July 29- With more consumers online than ever, influencers are having a big impact on consumer’s buying decisions. People respect the opinions of the influencers they follow and they are much more likely to try the products they focus on. Chef Dany Duguay, an established chef and influencer will join us to explain what she does and how it has an impact on food & beverage products.

SKUFood is a resource for producers and processors in the food industry. Our reason for being is to deliver insights, processes and support to help get your products on the shelf and into the shopping cart. One of the best benefits of SKUFood is our community. Our members have access to unique information developed specifically for the food industry. We continue to add content and right now we are working on special resources to help navigate the current challenges in the food industry.

Peter Chapman

Retail Marketer, Author, Speaker & Consultant

Contact Us

Peter Chapman
(902) 489-2900

148 Glenwood Drive
Head of St Margaret’s Bay
Nova Scotia, Canada B3Z 2E8

Free Resources For You To Download

Listen to the SKUTalks Podcast

Three options to improve your business results with SKUFood

Our Members Excel

If you're seriously interested in making a difference in the bottom line of your food business, then becoming a SKU Food Premium Member is the best way to do that.

Become A Master

Receive personal coaching from Peter focused exclusively on your business. Plus many more valuable resources to take your business to the next level.

It's The Group Thing

Looking for a group coaching experience. Our 8 week group coaching is held 100% online in the comfort of your own desk, so you can be productive and learn at the same time.

Trusted Suppliers

We work with many different suppliers of products and services to help run our SKUFood business. We wanted to have a section on our website that showcases some of these providers so if you needed any services they offers, you could check them out as well.

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