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All posts by Peter Chapman
Do you have an SOP for selling?
Many food businesses have standard operating procedures (SOP) for production, packaging, food safety, stacking the pallet and every other process to ensure it is produced within spec. All important and elements of a successful product. It is incredible that with all this emphasis on consistency and production, that we see very few companies who have […]
Continue readingIs your food business in alignment with your customers?
There is so much focus in the food industry to develop great products. There are programs and incentives out there to develop the next innovative process or product for grocery store shelves. This is all great, but it is not the complete answer. We talk to so many producers and processors and they are excited […]
Continue readingMeeting Followup Is King, but how?
One of the questions I get asked often is; “how do you follow up after a meeting when category managers are so busy and they never return calls”. No doubt this can be a challenge and very frustrating. When you are sitting across the table you have a very productive conversation, you deliver your message […]
Continue readingWays To Battle Your Meeting Stress
The day of a customer meeting can be stressful. You have a number of things you need to accomplish and you need to be in the right frame of mind. When you have a good list and checked it twice it is time to focus on your state of mind. I like to visit stores before […]
Continue readingTired of Riding The Roller Coaster?
Customer meetings can deliver great results or be like a roller coaster ride in the dark. They are very important and can have a huge impact on your results. The food industry is still built on relationships and face to face meetings should help you build these relationships. At SKUfood we want these meetings to […]
Continue readingPriorities should be your #1 priority
Every food business needs a plan and strategy to determine where products are positioned. When you are building that strategy you need to consider where your customers are focused. We are not saying blindly follow your customers, but we are saying you need to know where they are going and determine if that direction makes […]
Continue readingPositioning your food products
Are your food products in the right place? Food producers and food processors are so busy producing and processing, they forget to take a step back and consider if they are in the right place. The right place in the store and the right stores in the market. You do have choices and your chances […]
Continue readingIs your food business doing things to frustrate your customer?
As a customer, I find it very frustrating when I buy a picture frame and the price sticker is on the glass. I have to work to peel it off and eventually take 5 minutes to remove the residue from the sticker. This is a great example of a store not thinking about the […]
Continue readingYou should be attending industry events
Often I hear from suppliers is that it is very difficult to get in to see retailers. This is true, so we have to get creative and find the opportunities. Recently, I attended a Canadian Produce Marketing Association (CPMA) town hall meeting in Tracadie PEI. What a great example of an opportunity to talk to […]
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