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All posts by Susan Sipos
How can you understand your customer better?
I have read that the pandemic accelerated change in many industries and there are certainly examples of this in food and beverage. When change happens this quickly, suppliers need to ensure they are focused on both consumers and customers. It is important to understand consumer trends and how they will impact your sales. In recent […]
Continue readingWhere do people buy your products?
In the past when we talked about where people buy food and beverage it was a conversation about: Retail vs. food service Traditional grocery vs. discount vs. large store vs. mass vs. club vs. specialty Wholesaler vs. selling direct In 2020 an entire new channel emerged as a viable option for food and beverage in Canada which is online […]
Continue readingWhy do people buy your products?
Given the amount of change in society in the last 12 months, the reason people buy your products might have changed. One of the subtle differences we spend a lot of time on at SKUFood is the difference between features and benefits. Your customers and consumers want your products for the benefits they deliver, not […]
Continue readingHow do people eat/use/cook your products?
Hard to believe it has been a year since I stopped into a grocery store on Friday March 13, 2020 because we needed a few things. The store was crazy and people were grabbing almost anything they could find. It was so tempting to ask them if they really needed the products they were buying […]
Continue readingWho are your consumers?
We are approaching the one year anniversary of the panic buying and so many other changes to our food and beverage industry. March 5 last year I was speaking to a room with 350 people in it about food trends for 2020. To be honest, I think I might have missed a few based on […]
Continue readingSustainability is still an issue
We know the challenges of the pandemic changed a lot in the food industry in 2020 and they continue to impact the entire value chain in 2021. Priorities changed as the focus shifted to getting products produced, processed and available at retail. One of the trends that got pushed aside during 2020 was sustainability. This has […]
Continue readingService level is key to your success
It is no secret service level is important in the food industry. If your product is not in the store, when it will sell, then you and the retailer lose. That is basic retailing. Making it happen is what separates the successful suppliers and retailers from the rest of the pack. The events of 2020 elevated […]
Continue readingMillennials are shopping in grocery stores
We know there have been so many challenges with the pandemic. In the food industry it has made forecasting very difficult, it has really impacted the food service industry and it has added even more complexities to producing and selling food. On the flip side it has also accelerated change in the market. One of […]
Continue readingConsumers shop differently when they are working from home
From the beginning of the pandemic, there has been a huge shift in consumer behaviour with so many people working from home or remotely. It is likely that this change will have a long-term impact on people’s work habits and where they actually do their work. According to Statistics Canada, approximately 40% of Canadians are […]
Continue readingRetailer’s priorities are changing
We know there was change everywhere in 2020. Forces beyond our control changed how we live and work. One place that change was obvious was in grocery stores. For years retailers had been trying to create and operate stores where consumers could explore, be inspired and find the food for their family. It changed last […]
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