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You might need a distributor to access the market
Food and beverage producers and processors are usually very engaged in developing and producing great products. The task of getting them to the market can be a challenge and limit your company’s success. Distributors are in business to move products to retail or food service and they might be a necessity to get your products […]
Continue readingBrokers can be a valuable asset in your sales strategy
Getting your food and beverage products on the shelf requires good relationships with retailers if that is the channel you choose to sell your products. You have the choice of working to develop these relationships yourself or employ a broker to do the work for you. This year we are helping you define different industry […]
Continue readingLoyalty programs can be a good investment
There are many opportunities to invest with retailers. With the incredible pace of change in technology, loyalty programs are a tactic used by many stores. The basic premise is to reward consumers for their loyalty by allowing them to accumulate a benefit that is tied to purchases. In theory the more they spend at that […]
Continue readingMarketing spend creates demand
Last week we discussed one portion of the money food producers and processors must plan for; trade spend. This week we will focus on the other investment; marketing spend. Consumers are creatures of habit and you will need to create demand for your products. Google and dictionaries can provide definitions, but they do not always […]
Continue readingTrade spend must be part of your strategy
There are a lot of challenges to producing, packaging and selling food and beverage products. It can be very frustrating to get through the entire process and then realize you must invest with your customers to ensure the product sells. Trade spend is a reality and one that you can manage. Investing to differentiate your […]
Continue readingAuto replenishment needs to be monitored
We know in stock position is a big issue right now in the food and beverage industry. Many retailers use sophisticated systems to operate their business. For most of the large retailers auto replenishment is an important tool to ensure their stores are stocked with the right amount of inventory. Google and dictionaries can provide […]
Continue readingEvery Day Low Cost is a challenge to manage
Retailers expect suppliers to offer them the best possible cost and to keep the playing field level, between them and their major competitors. Every Day Low Cost (EDLC) was developed to simplify the relationship and negotiation between retailers and suppliers. We will explore how we got there and if we are still there or not. […]
Continue readingEvery Day Low Price might not really be so low
We often hear the term Every Day Low Price (EDLP) used in the food and beverage industry. It is fair in these days of food inflation to question if we really should be using the term. When you go to the shelf there isn’t too much that seems low. Google and dictionaries can provide definitions, but they […]
Continue readingConsumer claims can differentiate and create value
Many food and beverage products look like a NASCAR with the consumer claims all over the packaging. These claims can communicate your product attributes quickly and effectively. Google can provide definitions, but it does not always help you understand the importance of the term or perhaps even a specific meaning in our industry. We are […]
Continue readingInnovation means different things to customers and consumers
Innovation is a great word and people in the food industry can get very excited when they believe they are bringing innovation to the market. It is important to take a moment to ensure customers and consumers are going to give you credit for the effort and resources you invest to deliver innovation. They have […]
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