SKU Food, Author at SKUFood
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Retail coverage is a must if you want to succeed

There are many industry terms people ask about. This year we are taking a different term each week to define and share some applications. Retail coverage is a dedicated resource that visits stores to ensure products are merchandised properly, priced right, promotions are in place with the objective of getting more exposure and driving sales. Retail coverage can […]

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Free Fill might be the price you have to pay to get to the shelf

There are many industry terms people ask about. This year we are taking a different term each week to define and share some applications. Free Fill is one case per product, per SKU, provided to each store to get access to the shelf. This is a practice used more often in specialty stores than the larger retailers. […]

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In store specials give your products exposure on the shelf

There are many industry terms people ask about. This year we are taking a different term each week to define and share some applications. In store specials are temporary price reductions that are not usually advertised. The discount is supported with signage at the point of purchase to entice consumers to buy the item or buy more […]

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Price freezes are not new

This week there has been a lot in the news about the No Name price freeze at Loblaw. At the beginning of the year, we made a list of industry terms that we believed would be beneficial for people to understand. Price freeze was not on our initial list but it should be there as […]

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You need to be in the listing base

At the beginning of the year, we made a list of industry terms that we believed would be beneficial for people to understand. It is interesting for me to see how many terms we have added to the list as the weeks go by. Recently, I had the opportunity to talk to some groups and […]

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Operators are responsible for a lot

Happy Thanksgiving to all of our Canadian readers. It is a special holiday for those of us in the food industry. People at every point in the value chain put a lot of work into producing food for Canadians. I do believe the average consumer puts more value in food these days which should be […]

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Building better relationships during weather events

We are going to take a break from our efforts to define industry terms to share some insights about managing your customer relationships when business is disrupted. Last Friday and Saturday we had hurricane Fiona rip through many communities in Atlantic Canada. I am sure you have seen the images on the news of homes […]

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Assistant category managers can be more accessible

We have received some great feedback from people the last few weeks as we define some roles at retailers. We appreciate people taking the time to let us know they find the information helpful. This week we will continue with another role that can have a big impact on supplier’s relationship with retailers. Assistant category managers support […]

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Category managers are your key point of contact

Last week we talked about buyers and the role they play for retailers. We discussed buyers first because it is probably the term I hear most often used in the wrong context with retailers. Often when people say ‘buyer’ they really mean category manager. We are sharing insights into industry terms each week to ensure […]

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Buyers are not category managers

One of the reasons we are sharing definitions of different terms this year is to help people in the industry speak the language of retailers. You have a much better chance of developing a good relationship when you are speaking the same language. Buyers work in the supply chain department of retailers. These people, in lower level […]

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