Blog - SKUFood

​Our Articles

Effective options to in store sampling
Shopping for food and beverage has changed more in the last 6 months that it did in the previous 6[...]
Selling more in a new environment
Shopping for food and beverage has changed more in the last 6 months that it did in the previous 6[...]
2020 is a year where flexibility is key
This year food producers and processors in almost every category have had to be flexible. Consumer behavior has changed more[...]
How to get a price increase
Just today I saw an article in the news referring to food price inflation at 3%.Have you been able to[...]
Communicate with your customers
We have all been busy this year just trying to adapt and understand what needs to be done right away.[...]
Take time to assess your response
There is no doubt 2020 has been a year like no other, but that is not news to you. Food[...]
Working with Influencers; for The Food and Beverage Industry
During our July Recipe for Success sessions, presented by FCC we shared a process to help you tell your story.[...]
Trader Joe’s know how to tell a story
One of the things I miss most about no travel is visiting different retailers. It is so interesting to see[...]
Telling your story effectively
Success in the food industry is dependent on supplier’s ability to satisfy two masters; customers and consumers. You need your[...]
Benefits sell, features just describe
Getting your product on the shelf and into the shopping cart is a big challenge. There are many hurdles to[...]
You really need to know who you are talking to?
During the last two months we have covered a number of topics on our Recipe for Success, presented by FCC.[...]
We are half way through 2020, what’s next??
It is June 30 and we are now 6 months into 2020, a year like no other. Certainly there were[...]
Influencers can generate sales for you
Communicating with your target market is changing. In the past you were limited to mass advertising, your packaging or signage[...]
Get social to drive sales and relationships
Almost every food producer or processor will tell you they are on social media. It is one thing to be[...]
Your community can be a very valuable asset to your business
There are many food producers and processors that are in a better place because they invested in building their online[...]
You need to be Internet marketing, not Internet promoting
With shopping for food and beverage changing so much in such a short period of time your online presence is[...]
Selling online brings options for you
In the past, selling direct to consumers usually included a lot of hours, expensive retail and for some a combination[...]
Selling direct to consumers is the ‘new’ thing
It continues to amaze me how much our food industry has changed since the onset of the pandemic. Almost every[...]
Amazon sells a ton of stuff, but is it right for you?
Amazon is a huge entity with revenue generated from 3 main divisions:The world’s largest online marketplaceThe world’s biggest provider of[...]

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