Blog - SKUFood

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Where do your online consumers shop?
Consider the location online and where they are when they buy The world wide web is a big place. That[...]
The reason people buy online can be different
Adapt your thinking to different channels When you have a great definition of your online consumer you can begin to[...]
How consumers eat/cook/use your products
Your online consumer might be different You should have a very good idea of how consumers use your products. This[...]
Your online consumer
You need to know who buys your products online Every successful food and beverage business understands who buys their products.[...]
E-commerce is an opportunity
Success is doing it right We know the food and beverage industry has changed so much in the last 12-18[...]
Trust will make the difference
Who do you trust? In your business you have many business relationships. You interact and the transactions happen. Either you[...]
Trust is tough to measure
How will you determine consumers and customers trust you? We have talked about how you define trust and some of[...]
Trust = Price + Quality + Experience
How will you deliver these attributes? Developing trust with customers and consumers is a 52 week job. It takes time[...]
How do you define trust?
You will be amazed when you have a relationship with customers built on trust Trust is a word we do[...]
Once you create the plan, you need to share it
When will you communicate with your customers and consumers? We have been talking about your promotion plan, how you will[...]
Proactive, innovative initiatives will differentiate your products and your business
Can you develop proactive, innovative ideas for your customers and consumers? There are so many products in the market it[...]
You need to invest to get your product off the shelf
What can you afford? There is so much work required to get your product to the shelf, but your work[...]
Different strokes for different folks. How can you differentiate the plan for each customer?
If you are in the food and beverage business, chances are most of your customers are selling food and beverage.[...]
What is your plan to communicate and develop the relationships with your customers?
Great relationships do not just happen. Great relationships do not happen just because you have a great product. Relationships with[...]
What is the definition of success you and your customers have?
Success in the food industry requires you to support two masters: customers and consumers. My observation would be producers and[...]
How can you support your customer more?
Success in the food industry requires you to support two masters: customers and consumers. My observation would be producers and[...]
How can you understand your customer better?
I have read that the pandemic accelerated change in many industries and there are certainly examples of this in food[...]
Where do people buy your products?
In the past when we talked about where people buy food and beverage it was a conversation about: Retail vs.[...]
Why do people buy your products?
Given the amount of change in society in the last 12 months, the reason people buy your products might have[...]

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