Blog - SKUFood

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Trust = Price + Quality + Experience
How will you deliver these attributes? Developing trust with customers and consumers is a 52 week job. It takes time[...]
How do you define trust?
You will be amazed when you have a relationship with customers built on trust Trust is a word we do[...]
Once you create the plan, you need to share it
When will you communicate with your customers and consumers? We have been talking about your promotion plan, how you will[...]
Proactive, innovative initiatives will differentiate your products and your business
Can you develop proactive, innovative ideas for your customers and consumers? There are so many products in the market it[...]
You need to invest to get your product off the shelf
What can you afford? There is so much work required to get your product to the shelf, but your work[...]
Different strokes for different folks. How can you differentiate the plan for each customer?
If you are in the food and beverage business, chances are most of your customers are selling food and beverage.[...]
What is your plan to communicate and develop the relationships with your customers?
Great relationships do not just happen. Great relationships do not happen just because you have a great product. Relationships with[...]
What is the definition of success you and your customers have?
Success in the food industry requires you to support two masters: customers and consumers. My observation would be producers and[...]
How can you support your customer more?
Success in the food industry requires you to support two masters: customers and consumers. My observation would be producers and[...]
How can you understand your customer better?
I have read that the pandemic accelerated change in many industries and there are certainly examples of this in food[...]
Where do people buy your products?
In the past when we talked about where people buy food and beverage it was a conversation about: Retail vs.[...]
Why do people buy your products?
Given the amount of change in society in the last 12 months, the reason people buy your products might have[...]
How do people eat/use/cook your products?
Hard to believe it has been a year since I stopped into a grocery store on Friday March 13, 2020[...]
Who are your consumers?
We are approaching the one year anniversary of the panic buying and so many other changes to our food and[...]
Sustainability is still an issue
We know the challenges of the pandemic changed a lot in the food industry in 2020 and they continue to[...]
Service level is key to your success
It is no secret service level is important in the food industry. If your product is not in the store,[...]
Millennials are shopping in grocery stores
We know there have been so many challenges with the pandemic. In the food industry it has made forecasting very[...]
Consumers shop differently when they are working from home
From the beginning of the pandemic, there has been a huge shift in consumer behaviour with so many people working[...]
Retailer’s priorities are changing
We know there was change everywhere in 2020. Forces beyond our control changed how we live and work. One place[...]

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