Blog - SKUFood

​Our Articles

Only 4 weeks left in 2021
Dependable supply of inputs can differentiate your businessIt is incredible how the pandemic has impacted the supply of inputs that[...]
Only 5 weeks left in 2021
Customer relationships will continue to evolve in 2022Since the onset of the pandemic the interaction you have with retailers and[...]
Only 6 weeks left in 2021
Sustainability will continue to influence consumer decisionsSustainability is not new. This has been something that has been influencing consumer and[...]
Only 7 weeks left in 2021
Strong demand for ‘local’ will continue in 2022We saw increased demand for ‘local’ products in 2020 and 2021. This will[...]
Only 8 weeks left in 2021
Positioning your business for 2022How is it the first week of November? We are going into our second holiday season[...]
9 weeks left in 2021
Positioning your business for 2022The 4th quarter can be a key sales period for many food and beverage products. Consumers[...]
10 weeks left in 2021
Getting ready for 2022How can we be getting close to the end of October and have only 10 weeks left[...]
Trust can make the difference
How will you build trust?Selling online provides an opportunity to build trust with the end user. The direct relationship you[...]
Trust is developed differently online
How will you determine if consumers trust you?Selling online provides you with the opportunity to communicate directly with the end[...]
Trust=Price+Quality+Experience
How will you deliver price/quality/experience?Trust has always been a consideration for everyone in the food industry. People need to have[...]
How do you define trust?
Trust online can be different than trust in storeWe have talked about selling your products online for the last 12[...]
When will you implement your plan with consumers and customers?
Marketing online is more responsiveOne of the benefits of e-commerce and marketing online is you do not have long lead[...]
What is your integrated digital marketing strategy?
You need more than an e-commerce site The barriers to entry are relatively low for food and beverage companies to[...]
What can you afford to promote your products online?
You need to define the amount you can spendSelling online can appear to be a bargain. You do not have[...]
How will consumers find you online?
There are a lot of advantages to promoting your products online: It is FREE to post Paid advertising can be[...]
How will you measure your success in e-commerce?
Plan to measure your results One benefit of e-commerce is the ability to measure many metrics. I find it interesting[...]
What is your definition of success with e-commerce?
You and other stakeholders need targets E-commerce is exciting. It can really get you inspired when the thought of anyone[...]
Your logistics plan can make the difference
When selling online order selection and shipping are big decisions One decision you will need to make early in your[...]
You need to understand online channels
When you understand online channels you will sell moreSelling online is exciting and the barriers to entry are relatively low.[...]

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