Blog - SKUFood

​Our Articles

Thinking about 2021
How many people have you heard say, “2020 has been a year like no other, can’t wait to see it[...]
Retailers are focused on winning the 4th quarter; you should be too
In food retail, November and December are critical months. When I was at Loblaw, there was a big focus on[...]
You need to factor in all of the ‘other’ costs
Often, I get asked the question, “what is the right mark up to ensure we cover all of the ‘other’[...]
Understanding discounting will help you succeed
We have trained consumers to look for deals and discounts in food and beverage. That is a reality. It is[...]
It might be easier to accept if you understand it
One of the frustrations I see for food producers and processors most often is the gross margin retailers are making[...]
Make sure you are talking the right language
Happy Thanksgiving to all of the people in our SKUFood community from Canada. I think we can all agree 2020[...]
Maximize your online sales with retailers
We all know there is more food being purchased online now in Canada than ever before. Since March the penetration[...]
Generating sales with virtual relationships
From everything we understand, the environment we are all living and working in will stay the same for a while.[...]
Effective options to in store sampling
Shopping for food and beverage has changed more in the last 6 months that it did in the previous 6[...]
Selling more in a new environment
Shopping for food and beverage has changed more in the last 6 months that it did in the previous 6[...]
2020 is a year where flexibility is key
This year food producers and processors in almost every category have had to be flexible. Consumer behavior has changed more[...]
How to get a price increase
Just today I saw an article in the news referring to food price inflation at 3%.Have you been able to[...]
Communicate with your customers
We have all been busy this year just trying to adapt and understand what needs to be done right away.[...]
Take time to assess your response
There is no doubt 2020 has been a year like no other, but that is not news to you. Food[...]
Working with Influencers; for The Food and Beverage Industry
During our July Recipe for Success sessions, presented by FCC we shared a process to help you tell your story.[...]
Trader Joe’s know how to tell a story
One of the things I miss most about no travel is visiting different retailers. It is so interesting to see[...]
Telling your story effectively
Success in the food industry is dependent on supplier’s ability to satisfy two masters; customers and consumers. You need your[...]
Benefits sell, features just describe
Getting your product on the shelf and into the shopping cart is a big challenge. There are many hurdles to[...]
You really need to know who you are talking to?
During the last two months we have covered a number of topics on our Recipe for Success, presented by FCC.[...]

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