Blog - SKUFood

​Our Articles

What is your integrated digital marketing strategy?
You need more than an e-commerce site The barriers to entry are relatively low for food and beverage companies to[...]
What can you afford to promote your products online?
You need to define the amount you can spendSelling online can appear to be a bargain. You do not have[...]
How will consumers find you online?
There are a lot of advantages to promoting your products online: It is FREE to post Paid advertising can be[...]
How will you measure your success in e-commerce?
Plan to measure your results One benefit of e-commerce is the ability to measure many metrics. I find it interesting[...]
What is your definition of success with e-commerce?
You and other stakeholders need targets E-commerce is exciting. It can really get you inspired when the thought of anyone[...]
Your logistics plan can make the difference
When selling online order selection and shipping are big decisions One decision you will need to make early in your[...]
You need to understand online channels
When you understand online channels you will sell moreSelling online is exciting and the barriers to entry are relatively low.[...]
Where do your online consumers shop?
Consider the location online and where they are when they buy The world wide web is a big place. That[...]
The reason people buy online can be different
Adapt your thinking to different channels When you have a great definition of your online consumer you can begin to[...]
How consumers eat/cook/use your products
Your online consumer might be different You should have a very good idea of how consumers use your products. This[...]
Your online consumer
You need to know who buys your products online Every successful food and beverage business understands who buys their products.[...]
E-commerce is an opportunity
Success is doing it right We know the food and beverage industry has changed so much in the last 12-18[...]
Trust will make the difference
Who do you trust? In your business you have many business relationships. You interact and the transactions happen. Either you[...]
Trust is tough to measure
How will you determine consumers and customers trust you? We have talked about how you define trust and some of[...]
Trust = Price + Quality + Experience
How will you deliver these attributes? Developing trust with customers and consumers is a 52 week job. It takes time[...]
How do you define trust?
You will be amazed when you have a relationship with customers built on trust Trust is a word we do[...]
Once you create the plan, you need to share it
When will you communicate with your customers and consumers? We have been talking about your promotion plan, how you will[...]
Proactive, innovative initiatives will differentiate your products and your business
Can you develop proactive, innovative ideas for your customers and consumers? There are so many products in the market it[...]
You need to invest to get your product off the shelf
What can you afford? There is so much work required to get your product to the shelf, but your work[...]

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