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Communicate with your customers

We have all been busy this year just trying to adapt and understand what needs to be done right away. Timelines have changed and priorities have changed as well. One thing that can get pushed to the “I will do it later” list is communicating with retailers about results and performance. I am sure you […]

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Take time to assess your response

There is no doubt 2020 has been a year like no other, but that is not news to you. Food and beverage businesses have had to adapt, service a rapidly changing market and find innovative ways to get the job done. Everyone in the industry has been incredibly busy with all of the change that […]

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Working with Influencers; for The Food and Beverage Industry

During our July Recipe for Success sessions, presented by FCC we shared a process to help you tell your story. Our final segment was with Chef Dany Duguay from Halifax who works as an influencer. Dany shared some great insights and she also offered to summarize her thoughts about working with an influencer. We appreciate […]

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Trader Joe’s know how to tell a story

One of the things I miss most about no travel is visiting different retailers. It is so interesting to see new items, innovative merchandising and just experience something new. Hopefully we will be able to travel again soon and get back to exploring new places and visiting grocery new stores. My family does not see […]

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Telling your story effectively

Success in the food industry is dependent on supplier’s ability to satisfy two masters; customers and consumers. You need your customers to put your products on their shelf and you need consumers to pick them up and put them in your shopping cart. You increase your chances with both customers and consumers when you can tell […]

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Benefits sell, features just describe

Getting your product on the shelf and into the shopping cart is a big challenge. There are many hurdles to overcome and even great products only maximize their potential when customers and consumers see the benefits. You have to make it easy for them and remember to talk their language, not yours. So many producers and […]

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You really need to know who you are talking to?

During the last two months we have covered a number of topics on our Recipe for Success, presented by FCC. One common theme from every guest we have had is that food & beverage producers and processors need to have a great understanding of their target market. It all starts here and even our C.A.R.T. process we […]

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Influencers can generate sales for you

Communicating with your target market is changing. In the past you were limited to mass advertising, your packaging or signage in store and social media. Now there are people who create relatively homogeneous groups of consumers and they can have a significant impact on what these consumers buy. These people are called influencers. Think about […]

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Get social to drive sales and relationships

Almost every food producer or processor will tell you they are on social media. It is one thing to be on social media, it is another thing to do it well and drive sales. One challenge when everyone is using the same tactics is that you need to be really good to stand out from […]

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