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9 weeks left in 2021

Positioning your business for 2022 The 4th quarter can be a key sales period for many food and beverage products. Consumers buy differently this time of year. They are more about the experience, perhaps buying items they would not usually buy and price is less important. You need to be ready for this important time in […]

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10 weeks left in 2021

Getting ready for 2022 How can we be getting close to the end of October and have only 10 weeks left in 2021? We are living and working in challenging times, but we do need to keep looking ahead. We have all learned a lot about how to adapt and make the most of the situation […]

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Trust can make the difference

How will you build trust? Selling online provides an opportunity to build trust with the end user. The direct relationship you create when selling online starts with their first interaction with your brand until the product is delivered. During that journey there are a number of opportunities to build trust. There is a bigger challenge to doing […]

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Trust is developed differently online

How will you determine if consumers trust you? Selling online provides you with the opportunity to communicate directly with the end user. Something you do not usually get when selling in retail. This direct communication is a great chance to assess the level of trust people have with your products and your brand. There are several touchpoints […]

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How will you deliver price/quality/experience? Trust has always been a consideration for everyone in the food industry. People need to have a level of trust with food and beverage that is higher than many other purchases. This is both good and bad. It is good because you can differentiate and build trust. It is bad because […]

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How do you define trust?

Trust online can be different than trust in store We have talked about selling your products online for the last 12 weeks. We have discussed finding the right consumers, alignment with where you will sell and developing a digital marketing strategy to sell the products. Many people can generate the sale once…the repeat sales come from […]

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When will you implement your plan with consumers and customers?

Marketing online is more responsive One of the benefits of e-commerce and marketing online is you do not have long lead times for some of your posts and implementing strategies. If you sell to a bricks and mortar retailer, you might have to plan ads and promotions months in advance. If you are selling on your […]

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What is your integrated digital marketing strategy?

You need more than an e-commerce site The barriers to entry are relatively low for food and beverage companies to sell products online. The fact it is easy to get into e-commerce does not guarantee success. We see so many companies that believe if you build it, they will come. Unfortunately that is just not true. The […]

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What can you afford to promote your products online?

You need to define the amount you can spend Selling online can appear to be a bargain. You do not have to pay listing fees, offer free fill to distributors and so far, Amazon has never negotiated fees to appear in the summer theme ad. We know many of these fees are frustrating for suppliers and […]

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How will consumers find you online?

There are a lot of advantages to promoting your products online:It is FREE to postPaid advertising can be inexpensivePosts and paid advertising can be very effectiveConsumers can click right through to buy when they see your posts or adsJust remember everyone knows this and there is so much being shared online it can be very […]

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