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You really need to know who you are talking to?

During the last two months we have covered a number of topics on our Recipe for Success, presented by FCC. One common theme from every guest we have had is that food & beverage producers and processors need to have a great understanding of their target market. It all starts here and even our C.A.R.T. process we […]

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Influencers can generate sales for you

Communicating with your target market is changing. In the past you were limited to mass advertising, your packaging or signage in store and social media. Now there are people who create relatively homogeneous groups of consumers and they can have a significant impact on what these consumers buy. These people are called influencers. Think about […]

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Get social to drive sales and relationships

Almost every food producer or processor will tell you they are on social media. It is one thing to be on social media, it is another thing to do it well and drive sales. One challenge when everyone is using the same tactics is that you need to be really good to stand out from […]

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Your community can be a very valuable asset to your business

There are many food producers and processors that are in a better place because they invested in building their online community. Companies who have an opportunity to communicate directly with their best advocates will have a better chance to succeed today and in the future. It is work and there are investments required to build […]

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Selling online brings options for you

In the past, selling direct to consumers usually included a lot of hours, expensive retail and for some a combination of both. In the new environment when you can sell direct you have options. You can set up your own website and e-commerce platform, you can use a third party like Amazon or you can […]

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It could be the right time to expand your market

Selling into different channels is one effective strategy to reduce your risk. If one channel declines there is the possibility a different channel will increase. No one predicted the changes we have experienced in the last 6-8 weeks. The huge shifts in the food industry might have had a positive or negative impact on your […]

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