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You should plan for passive interaction with your customers
You should plan for passive interaction with your customers You must assume they will notice Last week we talked about the personal interaction your salespeople should be planning with retailers. They should be finding opportunities to interact and connect with them on a regular basis. There are also many opportunities for your salespeople to make an impression, […]
Continue readingYou should plan for personal interaction with your customers
You should plan for personal interaction with your customers Don’t wait for them to call Interaction with retailers is very important for your sales people. They should be finding opportunities to interact and connect with them on a regular basis. If you have 4-5 key accounts that can take a fair amount of time. Every conversation or […]
Continue readingValue propositions for customers
Value propositions for customersYour sales people should know this better than anyone Last week we focused on your value proposition for consumers. Your sales people should be able to articulate this anywhere, anytime. A second value proposition your sales people should be very clear about, is your value proposition to your customers. They own the relationship […]
Continue readingValue propositions
Value propositions Your sales people should know this better than anyone Before we get into the importance of value propositions- Happy Easter to those celebrating this holiday. This is a very busy week in grocery stores. Many people have family gatherings this weekend. Did you know today, the Thursday before Easter, is usually the single busiest day […]
Continue readingPostmortems
Postmortems Have you done your Q4 2025 postmortem yet? We have been sharing our SKUFood trends for 2026. We hope you find them helpful in your business to focus your resources where they are most effective. This week we will get back to the sales theme we had started in Q4. Your sales department should be contributing […]
Continue readingIt is not if you should use artificial intelligence, it is how you should use it
We had to add an extra trend for 2026 It is not if you should use artificial intelligence, it is how you should use it You know how you do some work and believe it is a valuable contribution? We felt our 2026 trends were good information for people in our food and beverage industry. We made […]
Continue readingPricing focus and volatility will continue in 2026
Pricing focus and volatility will continue in 2026 Stay with your category as prices change This is our 10th trend for 2026. Production of raw materials has been challenged, geo political issues and consumer demand continue to impact prices of inputs. Some are going up and some have even gone down. Producers and processors need to stay very […]
Continue readingCanadian Grocery Code of Conduct is a reality
Canadian Grocery Code of Conduct is a reality Dispute resolution is now in play This is the ninth of our trends that we have published for 2026. The Canadian Grocery Code of Conduct has been taking shape and they are actively seeking people to serve in the role of dispute resolution. This should be a positive step […]
Continue readingAdditions to existing products to create new items
Additions to existing products to create new items Innovation never ceases to amaze us This is the eighth of our trends that we have published for 2026. We were not able to attend CHFA in BC last week but we know many people in the industry were there. Some of the products being introduced or showcased at […]
Continue readingU.S food policy will impact Canadian industry
U.S food policy will impact Canadian industryMake America Healthy again will impact Canadians This is the seventh of our trends that we have published for 2026. Given all of the challenges with geo-politics, dramatic shifts we are experiencing with U.S. trade policy and other changes in Canada’s biggest trading partner it is risky to say we […]
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