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Consumers want more local and more Canadian

As we get further into 2021 consumers, producers, processors and retailers are experiencing the continuation of the challenges from 2020. Although vaccines are being administered it appears this will take many months which is reality given the complexity and volume of work to do. We know the pandemic has forced consumers to pause and they are […]

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The value of food is changing

In December we shared our insights for you to focus on during 2021. We reflect on conversations with producers, processors, retailers and consumers to create our trends for the upcoming year. There is a lot happening and it is changing fast. For these reasons it is more important than ever to consider the impact of […]

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Holiday merchandising

In this year where forecasting sales has been a real challenge it is interesting to see the holiday merchandising in stores. While I was doing some shopping, I did take a few photos to share. Obviously, time in stores is limited and we have to respect the advice of public health to get in and […]

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Thank you

2020 has been challenging in many ways. Probably more than any other year, it made me realize how fortunate we are to be working in the food industry. There were so many examples of people working together and overcoming challenges to provide food for Canadians. We wanted to thank everyone who continues to be part […]

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Get ready for 2021

2020 has been a year like no other and we now have to turn our minds to 2021. Although the first part of the year looks like a continuation of 2020, we do have to look ahead to plan and try to optimize the opportunities. Our job at SKUFood is to help you get on […]

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It’s Black Friday week, followed by cyber Monday

The Canadian market is influenced a lot by what happens south of the border and this is Thanksgiving week in the US. The Friday after the American Thanksgiving has become known as Black Friday. Retailers really are interesting. Consumers are in the mood to buy, so retailers determine the best strategy is to offer some […]

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Free Thanksgiving dinner at Walmart (US)

There are promotions and then there are promotions. This week Walmart announced they will be giving away Thanksgiving dinner to shoppers across the US. In a promotion with Ibotta the consumer buys the items at Walmart using the Ibotta app and then they will be reimbursed for the full value. My math says it is […]

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Thinking about 2021

How many people have you heard say, “2020 has been a year like no other, can’t wait to see it end.” I hate to be the bearer of bad news but just because we flip the calendar from December 31, 2020 to January 1, 2021 not much will change. The world will still be struggling […]

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Retailers are focused on winning the 4th quarter; you should be too

In food retail, November and December are critical months. When I was at Loblaw, there was a big focus on winning the 4th quarter to deliver the results for the entire year. Consumers shop differently and as with everything else in 2020 we know this year will be unique. Very few, if any holiday parties […]

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You need to factor in all of the ‘other’ costs

Often, I get asked the question, “what is the right mark up to ensure we cover all of the ‘other’ costs?” The right answer is there is no ‘one size fits all’ solution. There are a number of costs you need to absorb to get your product on the shelf and keep it there with […]

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