SKUBlog Archives - Page 5 of 7 - SKUFood
SKUFood
Sharing is Caring

Category Archives for SKUBlog

How do consumers use your products?

We think we know but that isn’t always the case. Consumers change and people are constantly thinking of new ways to do things. You have to be aware of change happening around you. The population is more diverse and you need to adapt with them. This hit home for me when one producer shared the following […]

Continue reading

Get your products in more shopping carts more often

A successful food business has many components. You need great products that deliver your value proposition, you need consistent production to keep your customers happy, you need qualified people who can fulfill their role in production and the other parts of your business and you need resources dedicated to sales. If you hear me speak […]

Continue reading

Part 3: Industry- 2020 What you need to be thinking about…

We have discussed some issues impacting consumers and customers as we move into 2020. This week we will include some discussion about issues impacting the entire food and beverage industry. This is a challenging industry and to succeed you need to know what is happening. You can’t always control it but you need to determine […]

Continue reading

Part 2: Customers- 2020 What you need to be thinking about…

In the food & beverage industry you have two masters to satisfy; consumers who use your products and customers who buy them from you. Success will only come to you when you win with both. You need your customers to put your products on their shelves and you need consumers to put them in their […]

Continue reading

Part 1: Consumer- 2020 What you need to be thinking about…

In the food & beverage industry you have two masters to satisfy; consumers who use your products and customers who buy them from you. Success will only come to you when you win with both. You need your customers to put your products on their shelves and you need consumers to put them in their […]

Continue reading

Would you pay $0.15 cents more a week for quality local food?

Canadian Garlic vs Chineses garlic

We’ve all seen the signs in our local produce departments proclaiming support for local growers. Consumers say they want their food produced locally, wholesalers say they want to distribute it and retailers say they want to sell local produce. Are these just sentiments to make us feel good that we’re doing the right thing? Producing and […]

Continue reading

Do you lower your cost and take the volume or not?

lower cost food processor category manager

Taking direction from your customer might not always be the best solution.Recently I received a call from a food processor looking for some advice about his product cost. He had been to a category manager to get his product on the shelf. The feedback from the category manager was that the cost was too high.  […]

Continue reading

Do you have an SOP for selling?

Many food businesses have standard operating procedures (SOP) for production, packaging, food safety, stacking the pallet and every other process to ensure it is produced within spec. All important and elements of a successful product. It is incredible that with all this emphasis on consistency and production, that we see very few companies who have […]

Continue reading

Is your food business in alignment with your customers?

There is so much focus in the food industry to develop great products. There are programs and incentives out there to develop the next innovative process or product for grocery store shelves. This is all great, but it is not the complete answer. We talk to so many producers and processors and they are excited […]

Continue reading
>