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Positioning your food products

Are your food products in the right place? Food producers and food processors are so busy producing and processing, they forget to take a step back and consider if they are in the right place. The right place in the store and the right stores in the market. You do have choices and your chances […]

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Research Your Customer Assets

The customer should be considered the most important asset on your company’s balance sheet. They determine what you produce and sell, and ultimately whether your business succeeds or fails. Your customers were not all created equal, and there is great value in learning to understand them better.     Successful selling depends on knowing “each […]

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