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All posts by Susan Sipos
Retailers like guaranteed sale to reduce risk
At SKUFood we are all about helping suppliers create great working relationships with retailers and distributors. Part of building trust is speaking the same language. We will continue to define food and beverage industry terms in 2023. Guaranteed sale happens when a supplier agrees to buy back inventory from a retailer when it does not sell by […]
Continue readingRetailers and distributors are focused on gross margin percentages
At SKUFood we are all about helping suppliers create great working relationships with retailers and distributors. Part of building trust is speaking the same language. We will continue to define food and beverage industry terms in 2023. Cents per unit profit is the amount of money a retailer or distributor generates, when one unit of the product […]
Continue readingWalk the Tradeshow with me
We are going to change things up this week with a video newsletter. Each week we write the content to share with you but the timing was right to put together a brief video to send out. The Canadian Produce Marketing Association (CPMA) hosts their annual convention each year. We are fortunate to be here […]
Continue readingThe return on investment is directly related to WHY you attended
To complete our mini-series on trade shows and consumer shows we decided to wrap it up with a discussion about return on investment from these shows. Food and beverage businesses make significant investments in these events and we need to ensure you are getting a return. It is not always easy to measure the results and it […]
Continue readingHow to decide which shows to attend
We appreciate the insights we have received from people about trade shows. I think there are a lot of people attending them right now. We received two great ideas to add to our conversation last week about walking a trade show. The first was to look for name badges that are flipped around so you […]
Continue readingWalking the tradeshow
When we get feedback from our newsletter subscribers it is always welcomed and appreciated. We put a lot of thought into creating content that is valuable to food producers, processors and others in the industry. This week someone reached out to say the two most recent editions on consumer shows and trade shows were beneficial […]
Continue readingDevelop goals and a strategy for attending trade shows
We got some great feedback from our newsletter last week about consumer shows. We did put a link to a previous article about trade shows but our environment continues to change so we decided to continue the theme with trade shows. Trade shows are events created to provide businesses an opportunity to showcase their products […]
Continue readingFocus your investment where your people will be
We are getting into the season of shows and events. These dates on the food industry calendar were put on hold or switched to virtual during the pandemic. This is the first year where most of the consumer shows and trade shows are in person. Last year we did see a mix and sampling was limited in […]
Continue readingData integrity is very important in your customer relationships
Last week Susan jumped in to give you a great definition and summary of GS1 and the role of bar codes or UPC codes in our industry. I wanted to continue in this theme and focus on Data Integrity this week. Data integrity is a broad term that is not unique to our food and beverage industry. […]
Continue readingGS1 is important to understand
At the beginning of the year, we made a list of industry terms that we believed would be beneficial for people to understand. It is interesting to see how many terms we have continued to add as we have conversations with industry stakeholders. Recently, we have had a few businesses reach out and ask about […]
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