Susan Sipos, Author at SKUFood
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All posts by Susan Sipos

Waiting for customers at your tradeshow is like planning retirement with lotto tickets

It is trade show season and it is great to get out and see new ideas, meet with customers and what is happening in the food and beverage industry. It is a significant investment to attend these shows:You have to pay for the spaceYou need an attractive booth that represents your brandYou will need something […]

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If you don’t have 4 questions for your customer in a 30 minute meeting, you are talking too much

Face to face meetings with your customers are some of the most valuable time you get with them. Our experience is when people do get these opportunities they talk too much and do not engage the person on the other side of the desk. I have been in many of these meetings and the best ones […]

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Putting your product on the retail shelf without visibility to what is happening is like driving without windshield wipers.

It is the time of year when we get more than our fair share of wet weather here in Atlantic Canada. In the last two weeks I have been driving twice when there was so much rain and sleet coming down, I was very thankful for windshield wipers. Without them, we would never have arrived. When […]

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Growing sales in existing markets usually pays dividends before you reach for the shiny penny in a new geography.

Growing sales in existing markets usually pays dividends before you reach for the shiny penny in a new geography.This is a good week to talk about sales. The week before Easter is a big sales week. Did you know the Thursday before Easter can be the single busiest day of the year in food retail? […]

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It is like treading water with a brick in your hands

If you service level is below 95% it is like treading water with a brick in your handsSales are one of the most important metrics in our food and beverage industry. Most retailers would tell you it is their #1 priority and they need to generate traffic to get people to buy the products they […]

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Success in this industry

Success in this industryIf you have heard me speak at any conference or event I hope you remember me saying… “Success in this industry is not just about making great products to sell; it is about selling the great products you make”. There are so many great food and beverage products out there, but they do not […]

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Artificial intelligence can help you sell more

Artificial intelligence can help you sell moreArtificial intelligence is not new. The change in 2024 is that the tools are accessible to almost everyone. You can download a free app on your phone and just dive in. This can be a competitive advantage if you are able to use it effectively. We definitely believe it […]

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Build relationships strategically

Build relationships strategicallyA few years ago, we had the opportunity to see U2 live. I am not a huge music person. I like it, but I am not a huge fan of certain bands or need it on at home or in the car. They were close to where we live and we had always […]

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‘Local’ might get you to the shelf

‘Local’ might get you to the shelfConsumers say they want local, but do they really buy when they are in the store? With more focus on value than we have seen for years people need a compelling reason to buy. We will take the first 10 weeks of the year to dive into our 2024 trends. […]

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You need to know who buys your product

You need to know who buys your product It is your responsibility to understand the people who buy your product. This can change over time and we know consumers are changing faster than ever. We will take the first 10 weeks of the year to dive into our 2024 trends. We want to provide you with as […]

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