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All posts by Susan Sipos
Delivering sales with local products
As we enter 2023, each week we will explore one of our 10 trends for the new year. We approach this a bit differently as our trends are developed for suppliers in the food and beverage industry. They are based on what we learn talking to different retailers, suppliers and stakeholders in the industry. Our third […]
Continue readingStability in product cost
As we enter 2023, each week we will explore one of our 10 trends for the new year. We approach this a bit differently as our trends are developed for suppliers in the food and beverage industry. They are based on what we learn talking to different retailers, suppliers and stakeholders in the industry. Our third […]
Continue readingSales growth is key
As we enter 2023, each week we will explore one of our 10 trends for the new year. We approach this a bit differently as our trends are developed for suppliers in the food and beverage industry. They are based on what we learn talking to different retailers, suppliers and stakeholders in the industry. Our second […]
Continue readingCalm focus on the priorities
Calm focus on the priorities As we enter 2023, each week we will explore one of our 10 trends for the new year. We approach this a bit differently as our trends are developed for suppliers in the food and beverage industry. They are based on what we learn talking to different retailers, suppliers and stakeholders […]
Continue readingSKUFood trends for 2023
Not sure about you, but the fourth quarter seems to have flown by! As we all move around more and get busy with travel, activities, work and everything else the weeks come and go. Our industry continues to evolve at an accelerated pace with inflation dominating the shopping experience. We see retailers like Walmart offering […]
Continue readingIn and out seasonal programs are managed differently
We would really like to share photos from coast to coast of holiday merchandising. When (not if) you are in the stores it would be awesome if you shared some photos of your products or just great holiday merchandising. The purpose of our SKUFood newsletter is to share information so what better thing than to show […]
Continue readingHoliday markdowns should force sell thru
We would really like to share photos from coast to coast of holiday merchandising. When (not if) you are in the stores it would be awesome if you shared some photos of your products or just great holiday merchandising. The purpose of our SKUFood newsletter is to share information so what better thing than to […]
Continue readingBlack Friday was not always about retail
We would really like to share photos from coast to coast of holiday merchandising. When (not if) you are in the stores it would be awesome if you shared some photos of your products or just great holiday merchandising. The purpose of our SKUFood newsletter is to share information so we what better thing than […]
Continue readingWhat is your integrated digital marketing strategy?
You need more than an e-commerce site The barriers to entry are relatively low for food and beverage companies to sell products online. The fact it is easy to get into e-commerce does not guarantee success. We see so many companies that believe if you build it, they will come. Unfortunately that is just not true. The […]
Continue readingWhat can you afford to promote your products online?
You need to define the amount you can spend Selling online can appear to be a bargain. You do not have to pay listing fees, offer free fill to distributors and so far, Amazon has never negotiated fees to appear in the summer theme ad. We know many of these fees are frustrating for suppliers and […]
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