Susan Sipos, Author at SKUFood
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All posts by Susan Sipos

Effective options to in store sampling

When the shopping environment changed very quickly earlier in the year, one of the first casualties was in-store demos. Retailers sent notices to suppliers that due to public health concerns, they would no longer entertain in-store demos. This is still a reality with most retailers. It is a challenge, especially in the food industry where a […]

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Selling more in a new environment

Shopping for food and beverage has changed more in the last 6 months that it did in the previous 6 years. I was trying to think of a change that is comparable and perhaps it goes all the way back to when the industry shifted to scanning and the use of UPC codes. Believe it […]

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2020 is a year where flexibility is key

This year food producers and processors in almost every category have had to be flexible. Consumer behavior has changed more than we have experienced, which causes ripples through the entire value chain. We all have terms or symbols that represent a characteristic like flexibility. For me to describe flexible I think of Gumby. The green character […]

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How to get a price increase

Just today I saw an article in the news referring to food price inflation at 3%. Have you been able to keep your selling price in line with any increases in your cost of production? Obviously some producers and processors are because retailers are increasing the cost of food to consumers. Cost of producing a lot of […]

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Communicate with your customers

We have all been busy this year just trying to adapt and understand what needs to be done right away. Timelines have changed and priorities have changed as well. One thing that can get pushed to the “I will do it later” list is communicating with retailers about results and performance. I am sure you […]

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Take time to assess your response

There is no doubt 2020 has been a year like no other, but that is not news to you. Food and beverage businesses have had to adapt, service a rapidly changing market and find innovative ways to get the job done. Everyone in the industry has been incredibly busy with all of the change that […]

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Working with Influencers; for The Food and Beverage Industry

During our July Recipe for Success sessions, presented by FCC we shared a process to help you tell your story. Our final segment was with Chef Dany Duguay from Halifax who works as an influencer. Dany shared some great insights and she also offered to summarize her thoughts about working with an influencer. We appreciate […]

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Trader Joe’s know how to tell a story

One of the things I miss most about no travel is visiting different retailers. It is so interesting to see new items, innovative merchandising and just experience something new. Hopefully we will be able to travel again soon and get back to exploring new places and visiting grocery new stores. My family does not see […]

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Telling your story effectively

Success in the food industry is dependent on supplier’s ability to satisfy two masters; customers and consumers. You need your customers to put your products on their shelf and you need consumers to pick them up and put them in your shopping cart. You increase your chances with both customers and consumers when you can tell […]

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Benefits sell, features just describe

Getting your product on the shelf and into the shopping cart is a big challenge. There are many hurdles to overcome and even great products only maximize their potential when customers and consumers see the benefits. You have to make it easy for them and remember to talk their language, not yours. So many producers and […]

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