Susan Sipos, Author at SKUFood
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All posts by Susan Sipos

You will get tired of your story long before your customers and consumers will

You will get tired of your story long before your customers and consumers wil We see so many great stories to support food and beverage products. It takes a lot of work to develop a great value proposition that resonates. The challenge is many producers and processors abandon this great story too soon. They get bored […]

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Consumers and customers-do you know the difference?

Consumers and customers-do you know the difference? A successful food and beverage business must satisfy two stakeholders: Consumers and customers Consumers are the people who use your products. They are the end user who put your products in their shopping cart and take them home to eat, drink or use them with family and friends. Customers are the businesses […]

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Autopilot is great for airplanes; not food and beverage businesses

Autopilot is great for airplanes; not food and beverage businesses Recently I was flying home to Halifax. It had been a busy spring of travel which is great but always nice to get home. After we landed the pilot came over the PA system to announce, “we wanted to let you know that landing was done […]

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Assess the risk and return of your customer mix

Assess the risk and return of your customer mix It is very easy to get very busy in the food and beverage business. You are trying to accomplish many things and get the job done. You have heard us say “Any shelf is not the right shelf”, where we challenge you to focus on the right […]

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A great product is no guarantee of success

A great product is no guarantee of success There are so many great products. Stores are full of them. Unfortunately, there are many that were great products, but they are not available anymore. They did not sell enough to stay on the shelf. It is incredible to see the amount of effort and resources that go into […]

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Do what they can’t do

Do what they can’t do We have the opportunity to work with many different consumer packaged goods. It is one of the features we like best here at SKUFood. Many of these brands are small to medium sized businesses. It is a huge challenge to get these products developed, produced, on the shelf and into the […]

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You should have a yardage book for every customer

You should have a yardage book for every customerIt is spring in Canada and most parts of the country are shifting to summer activities like golf. Although some fortunate golfers in moderate climates can play all year, most Canadians have to wait until April or May. It is also the week of the RBC Canadian Open , […]

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Any shelf is not the right shelf

Any shelf is not the right shelf It is a lot of work to develop a product; you want to give it the best chance for success. It takes considerable time, resources and money to get a product to market. You want to give your products the best chance of success. Unfortunately, there are many products that […]

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Retailer meetings are not a 30 minute infomercial about your products

Retailer meetings are not a 30 minute infomercial about your products  One thing that can be very frustrating for a category manager is when a supplier comes in for a meeting and takes all of the time to just talk about their product. They know you like your product.  They want to understand what you are going […]

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Sampling in retailer meetings are the most important demos you will do

Sampling in retailer meetings are the most important demos you will do Retailers want to be confident the products they put on the shelf perform. There are a number of criteria they will consider before they agree to list a product. Meeting or exceeding their expectations for taste and performance are two of these criteria. These are important and you want to give your […]

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