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Part 2: Customers- 2020 What you need to be thinking about…
In the food & beverage industry you have two masters to satisfy; consumers who use your products and customers who buy them from you. Success will only come to you when you win with both. You need your customers to put your products on their shelves and you need consumers to put them in their […]
Continue reading2020 What you need to be thinking about…
In the food & beverage industry you have two masters to satisfy; consumers who use your products and customers who buy them from you. Success will only come to you when you win with both. You need your customers to put your products on their shelves and you need consumers to put them in their […]
Continue readingWould you pay $0.15 cents more a week for quality local food?
We’ve all seen the signs in our local produce departments proclaiming support for local growers. Consumers say they want their food produced locally, wholesalers say they want to distribute it and retailers say they want to sell local produce. Are these just sentiments to make us feel good that we’re doing the right thing? Producing and […]
Continue readingDo you lower your cost and take the volume or not?
Taking direction from your customer might not always be the best solution.Recently I received a call from a food processor looking for some advice about his product cost. He had been to a category manager to get his product on the shelf. The feedback from the category manager was that the cost was too high. […]
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