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All posts by Susan Sipos
How is your packaging?
How is your packaging?When was the last time you looked at your packaging? No, really looked at your packaging? We are talking in the store, beside the items you compete with and in front of consumers who need to select your product off the shelf? Often, packaging is developed and a relief to have it work and then […]
Continue readingSelecting and managing your sales broker for success …..
We have received some great feedback about our guest newsletters. It is always important to bring fresh perspectives and Alan Archibald does that this week. Alan Archibald has worked on the sales and marketing of food and beverage products for over 4 decades now. As a vendor, he sat and negotiated across the desk from me […]
Continue readingSampling keeps you busy, but does it deliver results?
Sampling keeps you busy, but does it deliver results?As we move into the key holiday selling period your plans for 2024 should be in place and your business gearing up to meet or exceed your targets. One tactic I continue to hear people talk about is sampling. With consumers shopping in stores and attending consumer […]
Continue readingReduce – Reuse – Recycle
Design, functionality and sustainability Packaging design and branding in the food and beverage industry is one of the most important components of your sales and marketing plan. You need a great brand and your packaging needs to communicate the brand and your value proposition. This all needs to happen very quickly, in the available space, in […]
Continue readingFood inflation has been getting a lot of attention
The prices consumers see in grocery stores have been increasing. The best, most objective measurement of the changes is the consumer price index published by Statistics Canada each month. To calculate the consumer price index for food a weighted average basket of goods is used. This ensures consistency in the calculation from year to year. The […]
Continue readingFrom the Kitchen to the Market: A Chef’s Guide to Product Development
SKUFood has been focused on bringing you insights into industry terms over the last year. We have been working behind the scenes on bringing a new feature to the newsletter with guest contributors from people we are proud to work with in the industry. They have new perspectives for you and we are excited to […]
Continue readingThe 4th quarter
How did it get to be the fourth quarter?? The year seems to have really gone by quickly. A strange year here in Nova Scotia with wildfires and floods keeping us out of our house and knee deep in water. Regardless it is now the time of year when many products will do a disproportionate […]
Continue readingDetermining the X factor
We know discounting products is a reality in the food and beverage industry. Over the years consumers have been trained to look for the savings and retailers expect suppliers to fund ads, in store specials and loyalty offers. When I worked for a retailer, we called these investments. It certainly sounds better than discount or […]
Continue readingResisting the Siren Song of the Hot New Product in Food & Beverage
SKUFood has been focused on bringing you insights into industry terms over the last year. We have been working behind the scenes on bringing a new feature to the newsletter with guest contributors from people we are proud to work with in the industry. They have new perspectives for you and we are excited to […]
Continue readingAI applications in food and beverage
Recently we got an email from our daughter’s history teacher. He indicated a number of students had submitted their essay 5 minutes prior to the deadline and the submissions were remarkably similar. His opinion was these students had left the task to the 11th hour and typed the assignment into Chat GPT. He said he […]
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