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Only 4 weeks left in 2021
Dependable supply of inputs can differentiate your business It is incredible how the pandemic has impacted the supply of inputs that are required to get food and beverages produced and into the market. It seems almost everything has been “hard to get” and/or much more expensive. We can produce food, but we do not have the […]
Continue readingOnly 5 weeks left in 2021
Customer relationships will continue to evolve in 2022 Since the onset of the pandemic the interaction you have with retailers and distributors has changed a lot. There have been some positives and some negatives, but it is the new reality and it will continue to change in 2022. We experienced a period where there was more […]
Continue readingOnly 6 weeks left in 2021
Sustainability will continue to influence consumer decisions Sustainability is not new. This has been something that has been influencing consumer and your customer decision making for a while. It is strong enough to have stayed top of mind through the pandemic. That proves it is here to stay. Suppliers need to be working on this and […]
Continue readingOnly 7 weeks left in 2021
Strong demand for ‘local’ will continue in 2022 We saw increased demand for ‘local’ products in 2020 and 2021. This will continue in 2022 but the reasons for the trend continuing are changing. The opportunity is increasing as opposed to decreasing so this is the year to grow this from a nice to have into a […]
Continue readingOnly 8 weeks left in 2021
Positioning your business for 2022 How is it the first week of November? We are going into our second holiday season under the weight of the pandemic. Food service is starting to rebound and consumers are feeling pressure from rising prices and challenges to in stock positions in retail. Between now and the end of 2021, we […]
Continue reading9 weeks left in 2021
Positioning your business for 2022 The 4th quarter can be a key sales period for many food and beverage products. Consumers buy differently this time of year. They are more about the experience, perhaps buying items they would not usually buy and price is less important. You need to be ready for this important time in […]
Continue reading10 weeks left in 2021
Getting ready for 2022 How can we be getting close to the end of October and have only 10 weeks left in 2021? We are living and working in challenging times, but we do need to keep looking ahead. We have all learned a lot about how to adapt and make the most of the situation […]
Continue readingTrust can make the difference
How will you build trust? Selling online provides an opportunity to build trust with the end user. The direct relationship you create when selling online starts with their first interaction with your brand until the product is delivered. During that journey there are a number of opportunities to build trust. There is a bigger challenge to doing […]
Continue readingTrust is developed differently online
How will you determine if consumers trust you? Selling online provides you with the opportunity to communicate directly with the end user. Something you do not usually get when selling in retail. This direct communication is a great chance to assess the level of trust people have with your products and your brand. There are several touchpoints […]
Continue readingTrust=Price+Quality+Experience
How will you deliver price/quality/experience? Trust has always been a consideration for everyone in the food industry. People need to have a level of trust with food and beverage that is higher than many other purchases. This is both good and bad. It is good because you can differentiate and build trust. It is bad because […]
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