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You need to know who buys your product

You need to know who buys your product It is your responsibility to understand the people who buy your product. This can change over time and we know consumers are changing faster than ever. We will take the first 10 weeks of the year to dive into our 2024 trends. We want to provide you with as […]

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Sustainability must be on your to do list

You need to demonstrate results We have been talking about sustainability for a while, it is not new. It was on our trend list the last few years. What has changed is you need to change from thinking about it to proving what you are doing. We will take the first 10 weeks of the year to […]

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We need a Canadian solution

We need a Canadian solution If food inflation was the top industry news story of last year, lack of competition in the grocery industry was probably number two. They are related, but there was a lot of discussion about the oligopoly in the grocery industry. We had retailers being called to Ottawa for a reprimand and […]

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Focus on value within your category

Many things have changed The pace of change continues to accelerate. Consumers are buying differently and they have a very different mindset when they go in the store. Your competition has probably changed as well. We know your customers are merchandising different products and they are more focused on value. You need to take the time […]

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Consumers make the decision to buy at the shelf

Consumers make the decision to buy at the shelf Do I sound like a retailer? It is true that retailers would like you to spend all of your marketing dollars in the store. I am not that biased, but I think you would agree, many decisions to buy, or not to buy, are made at the […]

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Consider your options for the right channel

We have a challenge for you As we roll into 2024, we want you to look at your customer mix. It is true just because we are into a new year everything will not change but it is a good time to take a look at your business. When was the last time you really thought […]

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The conversation about food inflation will continue

Happy New Year!We will take the first 10 weeks of the year to dive into our 2024 trends. We want to provide you with as much context to determine where to focus the efforts of your business. Everyone has a limited amount of resources and dollars so it is important to consider the best return […]

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2024 Trends

As we get ready to turn the calendar to a new year in a few weeks we wanted to share our perspective on where our industry is going in 2024. At SKUFood we focus on trends that will be beneficial to producers and processors in the industry. There are a number of consumer-focused trend reports […]

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Feeding Success: The Recipe for Social Media Mastery in Food Branding

Fork delivers a suite of services for food and beverage businesses to engage and influence consumers. The concept of a team of experts from different disciplines is very effective. They only employ the expertise that is required by the client to ensure they get the best results, focused on the job that needs to be […]

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