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Where do your online consumers shop?
Consider the location online and where they are when they buy The world wide web is a big place. That is not news to you but you do need to ensure you know where your people are when they are online. There are many places they could purchase your products. Depending on your strategy this could […]
Continue readingThe reason people buy online can be different
Adapt your thinking to different channels When you have a great definition of your online consumer you can begin to understand why and how they behave. Online is a huge opportunity and it is also very complex. We can get excited about the relatively low cost of promoting online, but it is only effective when your […]
Continue readingHow consumers eat/cook/use your products
Your online consumer might be different You should have a very good idea of how consumers use your products. This can include many things and some products even have some different uses with different consumers. To ensure you are getting the best return on your marketing and sales investments you should really understand what people do […]
Continue readingYour online consumer
You need to know who buys your products online Every successful food and beverage business understands who buys their products. You really do need to define your target market to develop effective promotion plans and maximize return on the investments you make. When you are selling online this is more important than ever. Yes, online provides access […]
Continue readingE-commerce is an opportunity
Success is doing it right We know the food and beverage industry has changed so much in the last 12-18 months. One of those changes has been the increase in e-commerce. We can debate the actual penetration, but I am sure we will agree it is growing and it is here to stay. Many food and beverage […]
Continue readingTrust will make the difference
Who do you trust? In your business you have many business relationships. You interact and the transactions happen. Either you buy something or you sell something. Think about the relationships where there is something different. You cannot always identify it but there is something better. Often that is trust. Where you know if the person you are […]
Continue readingTrust is tough to measure
How will you determine consumers and customers trust you? We have talked about how you define trust and some of the opportunities you have to build trust with consumers and customers. If you are doing all of this work how will you determine if it is working? Trust is tough to measure and my experience has been […]
Continue readingTrust = Price + Quality + Experience
How will you deliver these attributes? Developing trust with customers and consumers is a 52 week job. It takes time to develop and you can erode it very quickly. Think of every interaction with customers and consumers impacting that meter of trust. 8 weeks hitting your service level targets builds trust and helps you develop a relationship. […]
Continue readingHow do you define trust?
You will be amazed when you have a relationship with customers built on trust Trust is a word we do not hear often enough in the food and beverage industry. We hear mis-trust more often than trust. This is unfortunate because when individuals trust each other they can get past the trivial things and focus on […]
Continue readingOnce you create the plan, you need to share it
When will you communicate with your customers and consumers? We have been talking about your promotion plan, how you will innovate and what you can afford. All important work as you create the plan to get your great product off the shelf. If you have heard me speak, you would have heard me say, “Success is not […]
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