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Part 2: Customers- 2020 What you need to be thinking about…

In the food & beverage industry you have two masters to satisfy; consumers who use your products and customers who buy them from you. Success will only come to you when you win with both. You need your customers to put your products on their shelves and you need consumers to put them in their […]

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2020 What you need to be thinking about…

In the food & beverage industry you have two masters to satisfy; consumers who use your products and customers who buy them from you. Success will only come to you when you win with both. You need your customers to put your products on their shelves and you need consumers to put them in their […]

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Would you pay $0.15 cents more a week for quality local food?

Canadian Garlic vs Chineses garlic

We’ve all seen the signs in our local produce departments proclaiming support for local growers. Consumers say they want their food produced locally, wholesalers say they want to distribute it and retailers say they want to sell local produce. Are these just sentiments to make us feel good that we’re doing the right thing? Producing and […]

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Do you lower your cost and take the volume or not?

lower cost food processor category manager

Taking direction from your customer might not always be the best solution.Recently I received a call from a food processor looking for some advice about his product cost. He had been to a category manager to get his product on the shelf. The feedback from the category manager was that the cost was too high.  […]

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Do you have an SOP for selling?

Many food businesses have standard operating procedures (SOP) for production, packaging, food safety, stacking the pallet and every other process to ensure it is produced within spec. All important and elements of a successful product. It is incredible that with all this emphasis on consistency and production, that we see very few companies who have […]

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Is your food business in alignment with your customers?

There is so much focus in the food industry to develop great products. There are programs and incentives out there to develop the next innovative process or product for grocery store shelves. This is all great, but it is not the complete answer. We talk to so many producers and processors and they are excited […]

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Do you trust your customer?

Relationships with customers are challenging in the food industry. Retailers want full shopping carts and they are not that concerned if your product is in that cart.  Retailers have a lot on their plate.  The marketplace is changing rapidly and they have to invest to keep up. New competitors and new channels are trying to […]

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Managing consumer relationships

Customer Relationships

Selling food is changing. It is hard to find a food retailer who is not offering some form of on line shopping. It is incredible to see the pace of change since Amazon purchased Whole Foods. That transaction has really been a catalyst for change in the food industry. We know online shopping is still […]

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