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Do people understand your Canadian roots?
Do people understand your Canadian roots? 10 ideas to help you outside the store With a deadline approaching fast for more tariffs from the US, it will be interesting to see if Canada and the US can come to any sort of trade agreement or if the saga will continue. We do not envy our negotiators trying […]
Continue readingAre you demonstrating how Canadian you are?
Are you demonstrating how Canadian you are? 10 ideas to help you in-store With a deadline approaching fast for more tariffs from the US, it will be interesting to see if Canada and the US can come to any sort of trade agreement or if the saga will continue. We do not envy our negotiators trying to […]
Continue readingHow to get a meeting with a category manager
How to get a meeting with a category manager Give them a reason to meet with you We have been sharing some insights into preparing for a meeting with your customer and also some good questions to ask. We did get a few emails about one step before all of this; how do you get that meeting […]
Continue readingMore questions to ask in customer meetings
Show them you are interested in their business Last week we shared a few questions that you or your sales people can use in your customer meetings. Questions should always be part of your meeting plan. You should have some questions ready and also there might be some things that come up during the meeting to […]
Continue readingQuestions to ask in customer meetings
Questions to ask in customer meetings This needs to be about them as much as it is about you In the last few weeks, we have provided a framework for your customer meetings. This is a journey and every meeting needs to get you further along. Not sure there is really a finish line but you need […]
Continue readingWrapping up Customer Meetings
Wrapping up Customer Meetings Your sales people should know how to end the meeting to get the results you need In person meetings are some of the most valuable time you get with your customers. Each stage of the meeting is important but you want to make sure your sales people finish strong. I can’t tell you […]
Continue readingYour sales people should be good negotiators and deliver the most important demos
Customer Meetings Your sales people should be good negotiators and deliver the most important demos In person meetings are some of the most valuable time you get with your customers. Your sales people should know how to negotiate the best cost of goods. They should understand the category and know what the ‘right ‘ price is. They […]
Continue readingYou need to prove you are different and that your product will sell
Customer meetings You need to prove you are different and that your product will sell In person meetings are some of the most valuable time you get with your customers. Your sales people should have the ability to walk a potential customer through the differences your product brings to the category. There is no reason a retailer […]
Continue readingYour sales people should be very good at creating presentations
Customer meetings Your sales people should be very good at creating presentations We took a break last week to discuss the new Food Strategy for Canada. It seems to be getting a fair amount of attention, which is good. We will dive back into our series on the role of your sales people. In person meetings are some […]
Continue readingMore choice. More Control. More Canada
More choice. More Control. More Canada The National Food Security Strategy Within the last week the government of Canada has released a National Food Security Strategy. It is encouraging to see a more proactive approach to our food and beverage industry. If you follow what we share from SKUFood you would know it was very frustrating to […]
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